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Reviewing the visual branding webinar

Navigating brand value in today’s cluttered landscape is no small feat, as Julie Cottineau of BrandTwist talked through in our webinar on visual branding in today’s world. Julie chatted through the challenges facing communicators right now – including a loss of consumer confidence, the drive for consumers to take back the brand, the need to be both local and global, and the push to break through the clutter. Meanwhile, our own Michaela Schwing, Manager of Creative Planning, provided helpful case studies and examples of how imagery can tie it all together.

Think you missed something? Listen to the webinar below or download a hi-res copy of the presentation here:

A unified brand

See how brand libraries can help you create a visually cohesive brand persona.

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Meet our presenters

Julie Cottineau – Founder, BrandTwist

Julie Cottineau – Founder, BrandTwist

Julie is the Founder of BrandTwist a brand consultancy focused on helping entrepreneurs and corporations build their brands and leverage them as actionable business assets. Julie brings to this venture a wealth of experience in brand building for some of the world’s best-loved and most successful brands.

Michaela Schwing – Manager, Creative Planner, Getty Images

Michaela Schwing – Manager, Creative Planner, Getty Images

Michaela has been working in the Creative Research team at Getty Images for 6 years, where she focuses on supporting our Creative team and our contributors in creating relevant content for our customers. She has degrees in advertising photography and marketing, and is working towards a degree in sociology.